Why do we keep asking for a vector file of your logo?

This is an article that explains why.

When a designer gives you logo files, there can be some files that may not open readily on your computer.  One or more of these may be a vector file.




A vector file is a better way to keep your logo design. Send them to designers and printers when we ask for them, please. We can do more with them and they look better. Vectors can have the file extensions .eps, or .pdf and sometimes .ai.





This is how I get my head around understanding vector files. IT guys, please excuse me if it is not 100% technically correct.


The term, vector helps us understand the way a computer reads the information in the file.


Our photo files are usually bitmap/raster images. They are made up of pixels, which are coloured squares. Many coloured squares in a grid viewed at a distance form an image.


A vector file is not made up of pixels. It is made up of points, lines, enclosed spaces and curves. These are saved as maths equations and values. The computer understands these points a bit like when we did algebra in school and drew a parabola curve on an x and y axis. Curves and straight lines make up shapes. Lines have a number value related to thickness. Colours have a recipe mix, made of percentages.




All that maths means that when the vector image is scaled larger it stays sharp. The number values may change, but relationships between values remain constant.


Your vector logo will not become fuzzy or pixelated as you make it larger. It does not have pixels.


Our logos are the one image we use small, on our business cards, and large, like on our vehicles. They represent our business on all our documents so should always be in peak condition.





A designer, or anyone with a vector editing program can make most other logo files from your vector file. So if you wreck the .jpg that fits well in your Word documents, it can be created again. The same goes for the .png that you use in social media and the web.


However, you cannot make a vector file from a .jpg, .gif, .png or other pixel based file. It doesn't work in reverse.




Your vector file contains recipes for your colours. In a vector file these values remain constant. If you send this file to multiple printers, they all receive and use the same recipe.




A designer, or anyone with a vector editing program can have more creative freedom with a vector file. If the file is well built, whole shapes may be moved independently of each other and the background. This allows your logo to be a versatile design tool. Elements can be taken apart and combined to flavour your documents in more visually varied ways.




When you print your logo on merchandise, vehicles, signage the printer needs to create a file that suits their machinery and system. Usually, they prefer a vector .eps or .pdf file.


If you give them a .jpg that you use on your website, its extra work that will usually be built into the quote. This is why they may ask to see your logo before quoting.




Logos should be vector files.


If you do not have vector files of your logo, you can:

1. Contact your graphic designer and ask for vector files

2. Ask a designer to redraw your logo as a vector

3. Ask a designer to renovate your logo and provide vector files


Author - Lamese Larney





We love to design and renovate logos.



$385 – 14 days to pay invoice


$346.50 – immediate payment upon invoice issue



Design work based on a Words And Pictures logo attracts a 25% discount. Its called the W&P Cartel.

For example:

TWO PAGE DESIGN – business cards


- 82.50 less 25% W&P Cartel Member Discount


$247.50 – 14 days to pay invoice


$222.75 – immediate payment upon invoice issue


All prices include gst.





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© Lamese Larney 2010  |  Staff